Alkaline forced To Re-do "Nice & Easy" Artwork
International photographer Jason Bassett has blasted controversial dancehall artiste Alkaline on social media for using one of his photos for the cover art of his song 'Nice and Easy', without giving him the necessary credit.
According to Bassett, who wrote a long heartfelt message on his Instagram page, he is prepared to go to war for his work.
"Someone stole my work. I can't speak on the specifics, but I am currently dealing with serious intellectual property theft. Thankfully, I am equipped to deal with it and I have the right people in place. I shot the image back in 2010. Some of you might remember this. Well, a major artiste has stolen the image by using it to advertise their brand and music," he wrote.
The photographer also noted that the deejay can afford to acquire a licence to use the photo through the correct means.
Bassett, who recently privatised his Instagram page, also accused Alkaline's fans of being Internet bullies.
"I myself and the model have been harassed by their fans as if we should be grateful for this theft even without being credited ... this falls to the fault of poor management, poor choices. It has reached a level of disrespect. This is our creative property and we will not be swayed from our objective. We are seeking to be paid for our work and respected," Bassett wrote.
The video was removed from Alkaline's official Vevo page on YouTube, which had the photo in question with the song being promoted raking in over 700,000 views.
A new video was uploaded over an hour ago with a new artwork to the artiste YouTube channel. Watch video below:
Alkaline recently hosted his concert 'New Rules' at the National Stadium car park and pulled over 20,000 patrons. It was his first performance in Jamaica in more than two years.
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